Alpha Tracking

Let's Talk Sells

/ All/ /

Satya

19 Mar 2025

Summary :

Growth needs onboarding the new & retaining the existing customers.
In the competitive world, products and price are similar in nature.
Successful Companies do not sell products but emotions.
So, to have sustainable growth, sell innovative and evocative emotions

AbstractSustainable growth needs ascending selling in the organization. Sells
depends on the effective buying. The balance sheet of marketing may be defined
as total sells are equal to total buys.  So,
sells happens when the customer commits its purchase decision. Then we will
deeply dive into what sets the customer to make up mind to buy.The Content <o:p></o:p>Many successful companies
focus on selling emotions and experiences rather than just products, creating
deeper connections with customers and fostering brand loyalty. Look at some successful companies on what they are doing as under:<span style="font-size: 14pt; line-height: 107%; font-family: Arial, sans-serif; color: rgb(0, 29, 53); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Selling Emotions, Not Products<o:p></o:p>

<table class="MsoTableGrid" border="1" cellspacing="0" cellpadding="0" width="699" style="width: 524.5pt; margin-left: -35.7pt; border: none;"><tbody><tr>
 <td width="47" valign="top" style="width: 35.2pt; border-width: 1pt; border-color: windowtext; border-image: initial; padding: 0cm 5.4pt;">
 Sl No<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-image: initial; border-left: none; padding: 0cm 5.4pt;">
 Brand/Product<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-image: initial; border-left: none; padding: 0cm 5.4pt;">
 Slogan/Tagline<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-image: initial; border-left: none; padding: 0cm 5.4pt;">
 Why Successful<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-image: initial; border-left: none; padding: 0cm 5.4pt;">
 Remarks<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 1<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Apple iPhone<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Think
 Different<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells Innovations, not phones.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Apple sells innovation, exclusivity, and a sense of belonging, often
 associated with their sleek designs and user-friendly technology. <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 2<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Rolex Watches<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">"A crown
 for every achievement"<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells Status, not watches.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
  
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 3<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Lego Toys<o:p></o:p>
  
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Building Dreams Brick by Brick<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells Creativity, not toys.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
  
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 4<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Nike Shoes<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Just Do It<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells Motivation, trust,
 leadership; not shoes.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">"Just Do It" slogan taps into aspirations, motivation, and
 the feeling of achieving goals. <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 5<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Coca Cola<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“Open
 happiness”- “Taste the Feeling<span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">'<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells Taste of Happiness, not
 drinks.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Coca-Cola’s “Choose Happiness” promotion in 2015 was a powerful
 example that encouraged consumers to share happy memories and experiences
 that make them feel happy that summer.<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 6<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Tesla<o:p></o:p>
  
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Driving the Future<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells future, not cars.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Tesla sells the future, innovation, and environmental consciousness,
 positioning their vehicles as a symbol of progress and sustainability<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 7<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Domino<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 13.5pt; font-family: Arial, sans-serif; color: rgb(0, 29, 53); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">"<span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 29, 53); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Heart, Friendship,
 Domino's"<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Sells trust, not pizza.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
  
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 8<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Tiffany & Co<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 “Beautiful
 design makes a beautiful life”<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells love and commitment, not jewellery<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Tiffany & Co. sells love, romance, and commitment through their
 iconic blue box and jewellery, evoking strong emotional associations. <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 9<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Rolls Royce<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 The Epitome of Luxury<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> Sells luxury, not cars<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Rolls-Royce sells status, luxury, and prestige, associating their
 vehicles with opulence and high social standing. <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 10<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; line-height: 107%; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Dove <o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 A Reflection of True Beauty<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells self-care & beauty,
 not soap.<span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Focuses on real beauty and self-acceptance, appealing to emotions of
 confidence and self-love. <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 11<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; line-height: 107%; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">GoPro<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Capturing Life's Adventures<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells adventure, not camera.<span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">GoPro sells adventure, exploration, and the ability to capture and
 share life's experiences. <o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 12<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Surf Excel: <span style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Dag Achha Hai<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells goodness, not detergent<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 13<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">GoI:<span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sabka Saath<span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">, Sabka Vikas,<span style="font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> Sabka Viswas<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells commitments, not performance<span style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sabka Saath<span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">, Sabka Vikas"—not
 just a slogan,
 but our government's commitment<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 14<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Adidas<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Impossible is Nothing.<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells winnability, not only shoes. <o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 15<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Washington
 Post<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Democracy Dies
 in Darkness<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells Fear, not Paper<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 16<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Walmart<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Save money.
 Live better<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells better future, not articles<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 17<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;line-height:107%;mso-fareast-font-family:"Times New Roman";
 mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
 mso-themecolor:text1;mso-font-kerning:0pt;mso-ligatures:none;mso-fareast-language:
 EN-IN">Maggi <span style="font-size: 12pt; line-height: 107%; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
 Calibri;mso-bidi-theme-font:minor-latin;color:black;mso-themecolor:text1;
 mso-font-kerning:0pt;mso-ligatures:none;mso-fareast-language:EN-IN">Taste
 Bhi, Health Bhi<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells Health & Happiness, not noodles<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 18<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;line-height:107%;mso-fareast-font-family:"Times New Roman";
 mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
 mso-themecolor:text1;mso-font-kerning:0pt;mso-ligatures:none;mso-fareast-language:
 EN-IN">LIC<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
 Calibri;mso-bidi-theme-font:minor-latin;color:black;mso-themecolor:text1;
 mso-font-kerning:0pt;mso-ligatures:none;mso-fareast-language:EN-IN">Zindagi
 ke Saath bhi, zindagi ke baad bhi<o:p></o:p>
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells happiness, not policies<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 19<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">TikTok<span style="font-size:12.0pt;mso-fareast-font-family:
 "Times New Roman";mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;mso-font-kerning:0pt;mso-ligatures:none;
 mso-fareast-language:EN-IN"><o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">Make every second count<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells value of time, not videos.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 20<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Amazon<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">Work hard. Have fun.
 Make history<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells fun, not commodities.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 21<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Philips<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">Innovation and you.<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells innovation, not electronic items.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 22<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Disneyland: <o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">The happiest place on
 Earth<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells happiness, not theme parks<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 23<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Uber<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">Move the way you want<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells friendliness, not rides.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">“Everyone’s
 private driver,” has evolved into the more inclusive message, “Move the way
 you want,” which aims at giving the company a more approachable, friendly,
 and relatable tone.<o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 24<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Spotify<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">Music for every mood<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells happy mood, not music.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 25<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Starbucks<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">“Coffee that inspires.”<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells relaxation, not coffee.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells a sense of community, relaxation, and a place to connect with
 friends. <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"><o:p></o:p>
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 26<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Facebook <o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size:12.0pt;font-family:"Calibri",sans-serif;mso-ascii-theme-font:
 minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-theme-font:minor-latin;
 color:black;mso-themecolor:text1;letter-spacing:.1pt">“It’s free and always
 will be!”<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells stress lessness, not posts. <o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 27<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Mercedes Benz: <o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
  
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> 
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 28<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 BSNL<span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Connecting
 India<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells patriotism, not connectivity.<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 29<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Dettol<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Be 100% sure<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells confidence, not soaps<o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-style: normal;"> 
 </td>
 </tr>
 <tr>
 <td width="47" valign="top" style="width: 35.2pt; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-image: initial; border-top: none; padding: 0cm 5.4pt;">
 30<o:p></o:p>
 </td>
 <td width="170" valign="top" style="width: 127.85pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Harley-Davidson<o:p></o:p>
 </td>
 <td width="85" valign="top" style="width: 63.8pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 Embracing a Lifestyle<o:p></o:p>
 </td>
 <td width="161" valign="top" style="width: 120.45pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Sells a lifestyle, not
 bikes.<span style="font-size: 12pt; color: black; letter-spacing: 0.1pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>
 </td>
 <td width="236" valign="top" style="width: 177.2pt; border-top: none; border-left: none; border-bottom-width: 1pt; border-bottom-color: windowtext; border-right-width: 1pt; border-right-color: windowtext; padding: 0cm 5.4pt;">
 <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Harley-Davidson sells a
 lifestyle, not bike <span style="font-size: 12pt; font-family: Calibri, sans-serif; color: black; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"> </td></tr></tbody></table><span style="font-size: 13.5pt; line-height: 107%; font-family: Arial, sans-serif; color: rgb(0, 29, 53); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><o:p></o:p>

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Satya

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Satya

Focus:

Macro

Sector Expertise:

All